Perfumes & Companhia tem nova imagem

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A Perfumes & Companhia comemorou o 20.º aniversário com uma remodelação da sua imagem. E, o local escolhido para dar a conhecer, em primeira mão, o novo logotipo, a nova cor e uma nova campanha, foi o Museu da Electricidade.

Fotos do evento:

O cor de rosa do logotipo antigo foi substituído por um vermelho vibrante, o lettering foi modernizado e «Dê o melhor de si» passa a ser o novo slogan e um dos pilares da nova comunicação da marca. «Estamos muito orgulhosos com a mudança», assumiu Charles Arié que apresentou a nova estratégia da empresa «Estamos a investir fortemente na nossa plataforma online e na nossa app, que queremos tornar personalizável».

Logos-02

«Ao longo destes 20 anos acompanhámos sempre as tendências de mercado, introduzindo novas marcas e serviços, para surpreender a clientela. O nosso atendimento e o nosso serviço é o que nos distingue da nossa clientela», afirmou «A nova campanha assenta numa atitude moderna e muito actual que é a selfie, em que cada um tenta mostrar o melhor de si», continuou aquele responsável, ilustrando com vídeos e fotos que reflectem as principais áreas de negócio…

Spot Makeup:

Imagens e Vídeo: DR., Divulgação

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